Question

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Answer 1

Answer: reactive

Explanation: Reactive marketing refers to the planning done by an organisation for marketing purpose, by taking into consideration the potential competition in the future. In simple words, it focuses on solving the problems before it happens.

In the given case, the company is changing their work structure to adapt to the changes that may create problems in future.

Thus, from the above we can conclude that silk soymilk has an reactive approach.