Question

The Spokes Bikes makes 18 bicycle models in more than 2 million combinations, with each combination designed to fit the needs of a specific customer. The customer chooses the model, size, color, and design. An analysis of this company's operation would indicate that it uses:

A. lean manufacturing.
B. flexible production.
C. mass customization.
D. continuous production.

Answer 1

C.) mass customization

Answer 2

C. mass customization.

Step-by-step explanation:

Mass customization is an economic term that refers to a company that promotes mass production of its products, but allows customization according to the needs and desires of the customer.

Therefore, it refers to the creation of a high volume product, which at the same time offers a wide range of options to the consumer, without compromising the gains in scale. The viability of this concept can be obtained by combining some strategies and technologies, such as modular product design and manufacturing technologies. Common marketing examples are the automobile and computer industries, where the customer, according to his needs and desires, "assembles" the product with the items he chooses. It is worth mentioning that until the moment of purchase, these items are stored, and their resupply depends on aggregate demand forecasts, while the assembly and configuration are triggered only by the specific order of the customer.