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A Lord & Taylor house brand cashmere sweater retails for $99. A very similar sweater with a Ralph Lauren label sells for $219. The difference between the price of the high-end label product and the private
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A Lord & Taylor house brand cashmere sweater retails for $99. A very similar sweater with a Ralph Lauren label sells for $219. The difference between the price of the high-end label product and the private brand product is called

b. reverse equity.c. salience.d. brand differential.

User Shomit
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1 Answer

4 votes

Answer:

Revenue premium

Step-by-step explanation:

Revenue premium is a difference in revenue between a branded good and private labeled good

Revenue premium is useful product market measure of brand equity

User Zahida
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