Answer: False.
Step-by-step explanation:
REI is a business and it uses social media to increase its brand equity.
A co-op is a cooperative, meaning an autonomous association of people who develope a jointly-owned and democratically-controlled company,
seeking the same economic, social, or cultural needs.
Some cooperatives limit who can shop there or use their services. In some cases, only members of a cooperative can shop at it. REI is a business that, like many other cooperatives, is open to all clients but provides discounts on selected products and services and other special perks to members.