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When REI produces a video of happy campers (literally) being happy around a camp fire, singing songs, and wearing REI clothing or using REI camping gear, this is an example of a benevolent company just doing social media because it loves camping and the outdoors. T/F

User Dnim
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1 Answer

3 votes

Answer: False.

Step-by-step explanation:

REI is a business and it uses social media to increase its brand equity.

A co-op is a cooperative, meaning an autonomous association of people who develope a jointly-owned and democratically-controlled company,

seeking the same economic, social, or cultural needs.

Some cooperatives limit who can shop there or use their services. In some cases, only members of a cooperative can shop at it. REI is a business that, like many other cooperatives, is open to all clients but provides discounts on selected products and services and other special perks to members.

User Aksoy
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