Question

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be in the buying mode. Franco's system is part of

Select one:

a. supply chain management.
b. a transactional marketing orientation.
c. typical production era marketing practices.
d. C2C marketing.
e. customer relationship management.

Answer 1

Answer: Customer relationship management

Explanation: Customer relationship management is the process which focuses on building customer royalty and positive relationships with the current and potential customers. It is based on giving quality service and maximum satisfaction to the customer, by fulfilling their specific needs and preference.

In the given case, Franco is taking care of customer needs by keeping records. By managing such records he can make sure to have sufficient stock in hand for fulfilling the orders.

Hence, Franco's system is a part of customer relationship management.