Question

All of the following are true about marketing except which?

A) Marketing is a broader activity than advertising.
B) Marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
C) Successful marketing usually results in one "winner" and one or more "losers."
D) When an organization engages in marketing, it should also create value for its partners and society.
E) Marketing is a broader activity than personal selling.

Answer 1

The correct answer is C) Successful marketing usually results in one "winner" and one or more "losers."

Step-by-step explanation:

The correct answer is C) Successful marketing usually results in one "winner" and one or more "losers."

Marketing is a broader activity than advertising (option A), as it includes various activities such as market research, product development, pricing, distribution, and promotion. Marketing emphasizes the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers (option B). When an organization engages in marketing, it should also create value for its partners and society (option D). Marketing is a broader activity than personal selling (option E), as personal selling is a specific component of marketing.

The statement in option C, "Successful marketing usually results in one 'winner' and one or more 'losers,'" is not true. Marketing is focused on creating value for customers and building relationships. While competition is inherent in marketing, it does not always result in a winner and losers scenario. In many cases, multiple firms can succeed and capture market share by providing differentiated products or services to meet the diverse needs of customers.

Answer 2

The correct answer would be option C, Successful marketing usually result in one winner and one or more losers.

Step-by-step explanation:

Marketing is basically the set of activities that promote the buying or selling of a product of the company. Many strategies are used to promote the product of service of a company. Advertisement, selling, promotions, etc are all parts of marketing plans.

When a marketing plan is implemented, the company hopes to get the best out of that plan. A successful marketing plan does not usually result in one winner and one or more losers. A marketing plan is either successful or unsuccessful. It is totally the matter of the company. If the marketing strategies turn out to be great, the marketing plan is considered the Success for the company, and vice versa. So it is always one winner or loser, which will always be the company.