53.8k views
2 votes
Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?

User Jnic
by
6.5k points

1 Answer

1 vote

Answer:

Is the mixed bundling type.

Step-by-step explanation:

In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets.

Mixed bundling occurs when consumers are offered a choice between purchasing the entire bundle or one of the separate parts of the bundle.

User Zafer Celaloglu
by
5.6k points