Question

Coolsavings.com is one of the largest on-line distributors of in-store coupons, sales announcements, and mail-in rebates offered by national retailers and Internet commerce sites. Its marketing department keeps track of current external environmental changes. Although some information is relatively easy to collect, analyzing and forecasting one type of trend is extremely difficult, and it is the most important factor for a company to understand. What is the trend?a. socialb. technologicalc. economicd. demographic

Answer 1

Technological trends are the most difficult to predict but are crucial for the understanding and strategy of online distributors . The advancement of technology and its integration with globalization have significantly altered market competition and consumer behavior. Option B is correct .

Step-by-step explanation:

Analyzing and forecasting trends can be a complex task, particularly when considering environmental changes that affect online distribution businesses. Among the types of trends such as social, technological, economic, and demographic, technological trends are often considered the most difficult to predict yet crucial for a company's understanding and strategy. This is because technology, particularly in the fields of communications and the internet, has revolutionized consumer behavior and market competition. The rapid development of technology allows consumers to order products globally, increasing competition for local retailers and giving rise to business-to-business platforms that connect buyers and suppliers worldwide. Moreover, the integration of technology with globalization further complicates predictions as they influence a vast array of industries, including retail and business supplies.

Answer 2

a. social

Step-by-step explanation:

Social trends are the trends and habits of the consumers which they tend to display any product. It includes the data and information about the behavior of the customers and their communication related to the product they purchase. The trends of the consumers help the business to flourish more effectively among the consumers.