Question

Pepper is thinking of giving its Diet Dr. Pepper drink a new target market focus. Currently it is positioned as a refreshing low-calorie beverage for people wanting to lose weight. Dr. Pepper’s new plan is to take the same formula, create a new product called Max Pepper, and target the extreme sports youth market. What risk does this repositioning strategy have the potential to do?

Answer 1

DeCalciumification. Acidification.

Step-by-step explanation:

since diet pepper is still a carbonated drink it can still take calcium out from the bones except will go faster because its uses as a sports drink. and the blood will acidify

Answer 2

Dr pepper should try and create new or more meaningful drink product.

Repositioning strategy have the potential to build incorrect market perception of the Diet product.