Question

Which of the following is NOT a managerial practice designed to improve the implementation of marketing programs? Schedule precise tasks, responsibilities, and deadlines so each employee knows what is expected. Take lots of time to analyze, design, test, and retest the marketing program to get it right the first time and avoid any possible mis-steps. Communicate marketing goals to each team member so each knows the standards by which performance will be evaluated. Reward successful marketing program implementation by giving team members bonuses, recognition awards, promotions, etc. Have a product or program champion who is both willing and able to move the marketing program forward.

Answer 1

Answer


Reward successful marketing program implementation by giving team members bonuses, recognition awards, promotions, etc.

Answer 2

The correct answer is letter "D": Reward successful marketing program implementation by giving team members bonuses, recognition awards, promotions, etc.

Step-by-step explanation:

There are several steps a firm can take to improve the implementation of their marketing programs. Companies can achieve that by setting reachable expectations, building a team and securing the resources, communicating the plan, building out timelines and tasks, setting up a dashboard for tracking success, and adapting the initial plan when necessary. Promotions or rewards have nothing to do with these steps at this stage.