Question

The Adbusters' image of the Gap logo on the silhouette of a head most likely relays the message that:

A.The man in the ad needs a hat from the Gap
B.Consumers should be suspicious of Gap ads
C.Gap clothes make you look intelligent
D.everyone should have the Gap on their minds

Answer 1

The Adbusters' image with the Gap logo suggests that consumers should be critical of Gap advertisements, embodying the critique of corporate branding and consumer manipulation.

Step-by-step explanation:

The Adbusters' image of the Gap logo on the silhouette of a head most likely relays the message that consumers should be suspicious of Gap ads. This matches option B from the provided choices. Advertising often incorporates various strategies, including the bandwagon fallacy, to influence consumer behavior. Companies, through constant brand exposure across different platforms and situations, aim to instill their brand message into the consumer's mindset, as described by Naomi Klein's No Logo. The use of a head silhouette filled with a corporate logo could be interpreted as a critique on how corporations like Gap attempt to dominate consumer consciousness to the point where the brand is continuously 'on their minds' and influencing their purchase decisions.