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A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others
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A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others

User Luis Jose
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10 votes

A parity product

a parity product is a good that have similarities with other brands of the same goods product..which can also be substituted

User Tommaso Taruffi
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9 votes

Answer: parity product

An example that might help you is toothpaste brands. They are so similar to one another that they easily become competitive.

User Faustino Gagneten
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