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The top quality electronics store has advertised a very low price for a printer it carries. once customers arrive at the store to purchase the low-priced printer, the salesman aggressively pressures these customers into purchasing a higher-priced model by disparaging the low-priced item, comparing it unfavorably with the higher-priced model, or professing an inadequate supply of the lower-priced item. the store is engaging in a _______ tactic.

2 Answers

4 votes

Answer:

Bait and switch

Step-by-step explanation:

User Kirguduck
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Answer:

The correct answer is the tactic of Bait and Switch.

Step-by-step explanation:

To begin with, the concept of Bait and Switch is a term used in marketing to refer to the situation where a company advertises a product at a low price in order to make the clients go the store an then finding out that eventually the advertised product is not in the store and that the salesman is trying to pressure the client in order to convice him to purchase another product that is similar to the one that the customer went to look but with the difference that is much expensive than the original one. In addition, this type of tactic is considered a fraud and without ethics.

User Apesa
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