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What is the name for a segment of a consumer that has specialized produce needs?

A. Marketing niche

B.marketing mix

C. customer support group

D. Target market

User ZZZ
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1 Answer

2 votes

Answer:

A.

Step-by-step explanation:

Target market is a very general term. It could be the whole world!

Marketing mix is a way to gain a customer, not a way of identifying one.

Customer support group is a way of maintaining a customer.

Marketing niche is the correct answer, as it describes a consumer/target market that has specific needs. This is shown in the term 'niche'.

User Salvob
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