Question

1. With the growing importance of television in political campaigns, explain why and how candidate image is controlled and shaped to embrace television as a useful campaign tool, be sure to explain the image that candidates want to present to voters.​

Answer 1

Candidates utilized TV to reach voters. Television is an easy way to do so since it's already in people's homes, unlike newspapers. The candidate performs some work while being displayed on TV, but the media consultant controls the picture given to voters.

They make sure candidates don't do anything on TV to hurt their image. Nixon's media advisor was exceedingly careful when he went on TV. Nixon avoided spontaneous press conferences. He was present in rehearsed talks to safeguard his image. Another example is President Ronald Reagan, who appeared on TV with a tractor, making him popular with the working class. Candidates stage how they appear and use TV to promote their message.

Step-by-step explanation:

This is my point-of-view feel free to alter.

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