Step-by-step explanation:
Entrepreneurs are the people who run their own business alone and are solely responsible for the losses and profits of their business. They come up in the market with the innovative products. They have to fulfill the expense of their whole business solely, so they may have a limited budget for Advertising at the start of their business. So with the limited budget, I would suggest an entrepreneur to make use of the media mix for advertising his product. He may use local media, newspaper, Radio Advertisement, pamphlets, etc, initially to advertise the product while remaining in the budget. This would advertise his product and can manage their advertising budgets as well.