Opinion change resulting from a thoughtful focus on the content of arguments illustrates "central route persuasion".
The central route to persuasion comprises of thoughtful consideration of the contentions (thoughts, content) of the message. At the point when a recipient is doing central processing, the person is being a functioning member during the process of persuasion. The central route to persuasion happens when an individual is induced to act dependent on the arguments or the content of the message.