Question

Omar bought his laptop and smartphone when these products had just entered their respective growth stages. More than the technologicalsophistication of these products, it was the idea that these products would allow him to multitask and work when traveling that drove him to make hispurchase decision. Which of the following customer segments does Omar best represent? 1) technology enthusiasts 2) early adopters 3) late majority 4) laggards

Answer 1

I believe the answer is: 2. Early adopters

Early adopters refers to a group of consumers that have a really high interest in using new inventions as soon as they are available in the market,

One characteristics that early adopters such as omar have is that they are generally a huge risk takers and had high disposable income. New inventions have a high chance of not fulfilling the customers' satisfaction. This is why most consumers tend to wait for a certain time until many people already tried and reviewed the new inventions.

Early adopters like to take those risks and buy the inventions because of the sophisticated factor and they have more money to spend compared to the majority of consumers.