Answer:
D. differentiates products
Step-by-step explanation:
The branding is something that has multiple purposes. The most important purposes of the branding are the differentiation of products, as well as protecting the products and the companies from unloyal competition. The differentiation of products is very important both for the producers of the product and the consumers of it. The company has big benefit because the product is easily recognizable by the consumers, while the consumers are benefiting because they know and are sure of what they are getting for their money.