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The marketing manager needs to know the cost of the research project before approving it. during which stage of the marketing research process would such a consideration most likely take place?
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The marketing manager needs to know the cost of the research project before approving it. during which stage of the marketing research process would such a consideration most likely take place?

User Antonino Bonumore
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1 Answer

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Developing a research plan.

This is a complex step in the process that includes determining who the sample will be and how large the sample size is.

User Simon Peverett
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