Question

Comparative advertisements​ _____.

a. do not have any effect on ad recall

b. can use any brand for comparison

c. can be negative

d. have no effect on attitude toward a product

e. do not affect the believability of the bran

Answer 1

Comparative ads can be negative

-- these ads can affect ad recall

-- they can only brands where they have credible information about

-- they will certainly have an affect on attitude

-- they can affect the believability of the ad, this is there purpose.