Question

In the vals framework, self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as __________. experiencers thinkers strivers believers makers

Answer 1

The answer is E: makers.

The VALS framework can be used to classify customers based on their lifestyle, attitude and values. Makers are limited by the resources they have, they need a self expression mode, which they achieve by becoming better individuals and building better families. They are practical and value sel-suficiency.