The answer is: it has reduced start-up costs for many businesses.
The internet has changed the world of business, it has brought new benefits, challenges and conditions that businesses have had to adapt to.
One of the benefits has been the reduced start-up costs for many businesses, these costs have decreased due to many factors; one of them is that physical facilities are no longer necessary to start a business, it can be started online; another one is the cost of marketing, when you start a business you can market your product on social media and ask your clients to share publicity on their social accounts.
These factors have made it possible for people with limited resources to start a business.