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A researcher spends time with small organic farmers on their land and at market in order to understand their particular subculture, noting the brands of work clothes they prefer; their conversations about hoop houses, compost, and aquaponics; and the nonverbal greetings they give other drivers on rural roads. This focus reflects which approach to research?

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This focus reflects the qualitative approach to research.

If a researcher spends time with small organic farmers on their land and at market in order to understand their particular subculture, noting their preferences, and their communication styles, they are reasearching through the first-hand experience style of qualitative research.

User Akhil Prajapati
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