Question

The widespread popularity of sports and entertainment forces marketers in this industry to implement Undifferentiated marketing

Answer 1

The widespread popularity of sports and entertainment does not necessarily force marketers in this industry to implement undifferentiated marketing. In fact, the sports and entertainment industry often employs differentiated marketing strategies to target specific segments of the audience.

Widespread popularity of sports and entertainment

Customized marketing means adjusting the marketing strategies for different groups of customers based on their specific traits, needs, and preferences. In sports and entertainment, marketers find and focus on certain groups of people like young or old, male or female, where they live, and what they like. This helps them make specific ads and give personalized experiences to different groups of people.

For instance, sports teams or leagues may create marketing plans just for families, loyal fans, or young adults. They will use messages and offers that appeal to each of these groups. Similarly, companies that make music, movies, or TV shows may use different ways to promote them, because they know that people like different things.

Answer 2

This statement is true.

Undifferentiated marketing focuses on an entire target market rather than a segment of it. It is a product, brand or service that targets everyone ( as opposite to differentiated marketing that creates different offers for different target markets ). This strategy employs a single marketing mix : one product, one price, one placement, one promotion, in order to reach the maximum number of consumers in that target market.

This marketing strategy is based on the belief that many consumers in the overall market have similar needs for the product.

In sports in entertainment forces, people tend to have similar tastes/preferences as, for example, most people like the newest version of a phone. Thus, one commercial campaign for a specific type of a phone is usually enough. Sports clothes and equipment are in most parts similar and can be marketed undifferentiated, so are sports events.