Question

Marketing managers need to consider many factors to find the best way of communication and budget allocation decisions. During this decision strategy, companies must consider the audience, the objectives of the promotion, the media, the budget, as well as the Unique Selling Proposition (USP) of the product

a. True
b. False

Answer 1

a. True

Step-by-step explanation:

In the case to find the best way of communication and the decisions regarding the allocation of the budget, the managers are required to considered various factors. In the decision process, the companies considered the audience, promotion objective, media, budget and the product characteristic i.e. why it is purchased by the consumer etc

So the given statement is true

As while taking the decisions the above things are relevant