Answer:
Promotion mix.
Step-by-step explanation:
A promotional mix is a blend of different marketing approaches that a business uses to reach out to many and diverse customers. Using the right variety of marketing activities ensures the achieve its targets of creating awareness and maximizing sales.
Marketers select a promotional mix that assists a business stand out from its competitors and drive sales. The components of a promotions mix consist of advertising, direct selling, sales, promotion, Public relations, and many others.