Question 2 of 10
What is product positioning?
O
A. The set of plans for product, price, place, and promotion that the
marketer will use
O
B. The use of names and symbols to identify the company's products
O C. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
OD. A definition of how the company intends for customers to view its
product relative to the competition