Question

Oliver's company is planning the launch of their hybrid cars. The company has included "never-before-seen" product benefits in the hybrid cars. Which type of advertising should Oliver's company use for the new cars?

Answer 1

Answer: Oliver's company should use Pioneering advertising to launch their hybrid cars.

Explanation: I got it right :)

Answer 2

Guerrilla marketing

Step-by-step explanation:

Guerrilla marketing is one of the marketing and advertising methods. In this method, the conventional means are not adopted for the promotion of the product. The seller adopt methods to grab the attention of the buyers and the customers. In this method, surprises, catchy lines and promotional techniques are used lure the customers. Here imagination and creativity is given priority for the promotion.

In the given excerpt, Oliver's company used a tag "never-before-seen" to attract the customers.