Answer:
Pathos
Step-by-step explanation:
Pathos was used more in the Ted talk by Jia Jiang, because he used stories that appealed to the emotions of his audience. He started with the story of how he faced rejection as a young boy at six. He cried at the rejection and felt so sad.
At 30, he was still battling rejection. He, however, took the bull by the horn by becoming intentional about overcoming rejection. He appealed to emotions by using stories of different times he was rejected, and how he learned that asking 'why?' could help him understand the reason for the rejection. He was effective because his audience grew into millions and they benefited from his experience.