Question

Consumers use ____________ while trying to judge the value of a product bundle (like a computer, printer, and a digital camera sold together). Specifically, the perceived value of the most important item in the bundle forms the initial assessment, which is then shifted upward/downward, based on the perceived value of the remaining items.

Select one:
a. availability heuristic
b. mood
c. ongoing search
d. anchoring and adjustment
e. imagery

Answer 1

Answer: anchoring and adjustment

Step-by-step explanation:

Anchoring and adjustment has to do with the adjustment in the idea that a person has based on some initial occurence.

Anchoring and adjustment can be used

in sales when a consumer's subsequent negotiations is based on the previous negotiation or purchases. Therefore, consumers use anchoring and adjustment while trying to judge the value of a product